Recently I was reading an article on our slow to rebound economy. The writer interviewed an upscale restaurateur who claimed his sales were still off by 60% from a couple of years ago. I have no idea where the restaurant is but that doesn’t seem to be the case in my two cities, Denver, CO and my beloved Austin, TX.
Donna and I spent a little time discussing the restaurateurs claim and agreed that we don’t eat out as much as we did. So we asked why? We came to the conclusion that there are a number of restaurants we like very much but refuse to pay their exorbitant wine mark ups. In my early days of wine collecting (that was a long time ago) in Austin I’ll admit I was spoiled (Henry and Jay, you know who you are). Back then wholesale laws and enforcement were much more lax and I’d buy cases of great wine wholesale, compliments of my restaurant buddies. So very early on I learned the real cost of wine.
Here’s my rant. What the hell am I getting when I pay a restaurant 200% or more than I can buy the exact same wine retail.