So what is a “Wine Marketplace?” Think of the Marketplace like a Farmer’s Market for wine lovers and craft winemakers…with one simple checkout experience. This is the term being applied to a few websites where smaller boutique wineries can go to sell their craft wines directly to the public, bypassing the outdated and monopolistic three-tier distributor system. The Marketplace serves as a go-between by conveniently taking the orders, even for multiple wineries, in one easily navigated spot.
How does this differ from online wine sellers? The Wine Marketplace does not sell the wine. The wine actually comes to the buyer from the winery. The Wine Marketplace simply serves as a portal to bring wine lovers and winemakers together. Many of the wines found in the Marketplace are smaller production, unique and artistic craft wines you may not find in your local retailer.
To date, there are two main Wine Marketplaces Amazon Wine and Winestyr. They both have similar business models. The winery pays a subscription price to the site and a percentage of the online sales. In both cases the wines are priced very close to, if not exactly the same as they are at the winery website. The sites may offer promotions on certain wines when the opportunity arises. Both offer better shipping prices than you will often get from the winery itself. Wine shipping can get quite expensive. The few wines found on both Amazon Wine and Winestyr appear to have similar if not identical pricing.